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Determining the Optimal Location of Sites

A location’s geographic position has a significant impact on transportation costs, delivery times, and supply reliability. A site analysis provides a solid foundation for strategic location decisions.
Status:
21/9/2026

Finding the Ideal Location – With a Site Analysis

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Whether it’s a logistics center, sales hub or service location - choosing the right location has a decisive impact on costs, accessibility and efficiency. With our location analysis, we help you identify the optimal geographic location for new sites or for optimizing existing ones.

The method is based on calculating a “center of gravity” (CoG) - taking into account relevant parameters such as transport volume, number of orders, delivery frequency, cost structures and service requirements. The goal is to identify a location that minimizes total transportation costs or ensures the best possible supply.

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We use site analysis, among other things, to:

  • Plan new locations strategically and economically,
  • Review and optimize existing structures,
  • Analyze complex supply networks and
  • Establish a basis for decision-making regarding site relocations or closures.

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‍Would you like to know where the best location for your next site is? Let’s work together to find the best solution - based on your data and our experience. Contact our team of experts.

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