Center-of-Gravity Analysis for Your Media Logistics

At the beginning, the relevant data, such as shipping and receiving addresses, shipment or order volumes and delivery frequencies, are collected and processed. At the same time, the framework conditions are coordinated to set clear goals and parameters for site planning.

Mathematical calculation of the Center-of-Gravity (CoG) taking into account restrictions or requirements. After calculating the geographical focus, it is transferred to real life: Possible locations in the CoG environment are examined with regard to infrastructure, transport connections and availability.

Visualization of accessibility to the supply area based on possible location variants near the determined CoG, assuming defined travel times.

The results show which parts of the supply area can be reached within the desired service time.

Comparison and evaluation of location options in the context of the calculated CoG based on previously defined criteria — such as profitability, accessibility or space availability. The results are presented in a clear form (e.g. maps, tables, presentations) and serve as a well-founded basis for management decisions.